Bayes Esports
As Bayes Esports' Brand Designer, I was the central hub for our 50-person company, bridging the gap between various departments to ensure visual alignment. I replaced "on-the-fly" workflows with a scalable brand system that supported our rapid growth, oversaw high-stakes executive storytelling and technical data visualization, and ensured our global brand remained sharp and cohesive across every touchpoint.
01 Social MediaTap to expand
I led the visual direction for Bayes Esports across our social channels. Over time, the work grew from day-to-day content production into a broader strategy that brought consistency and coherence to our social presence.
02 One-PagersTap to expand
These one-pagers were designed to introduce Bayes Esports products to potential partners, translating technical features into clear, visually digestible formats. Shared across outreach and events, each piece was built to communicate product value quickly and make a strong first impression.
03 Booth DesignTap to expand
For major industry trade shows, I led the visual design of our three-wall conference booths, which meant thinking beyond screen and into physical space. That shift required considering how the brand would read from a distance as well as up close, and balancing both in a single layout. I was involved from the initial concept through to the final print-ready files, with input on both the graphics and the physical layout of the space.
